The Wall 2.0, Utrecht

The Wall in motion
The Wall shopping center in Leidsche Rijn, located next to the A2, which also serves as a noise barrier, changed hands in 2018. Together with the new owners, real estate investors / developers Built to Build and Urban Interest, we have investigated parts that have not been implemented or have been incompletely completed and measures that are additionally needed to optimize the letting of the building. Since then, they have been working with them on perfecting both the building and the public space to make the shopping center a success.

The first steps for the Wall 2.0 have now been taken.

Since December 2018, a new AMAC location has been opened in the end building. We have made a number of allotment proposals and prepared various units in the end building based on the layout agreed with AMAC. The interior design was provided by Apple itself. In addition to a retail space, this location includes an auditorium, training room, service desk and repair center and warehouse / storage space in The Wall.

A number of improvements / changes that were implemented in 2019 and 2020 are an extra rise point to make the parking roof accessible from the adjacent office building, and an extra retail space on the deck. The entrance on the south side of the building has been adapted, with a tapis roulant and extra escalators. And on the north side of the building, an extra entrance, rising point and a roof building will be realized.

In addition, the possibilities for sustainability are being investigated by installing solar panels on the parking deck, making the parking deck greener and redesigning the ground level.

Architects Gerrit-Jan van Rijswijk
Client(s) Built to Build, Urban Interest
Related

For the large-scale shopping and business center De Herven, dating from 1979, there was a threat of emptying out and impoverishment, including through screaming facade advertising. A redevelopment plan was implemented in 2003 to reverse this negative spiral. With important but relatively simple interventions, such as a uniform facade layout and advertising to be conducted according to fixed rules, as well as a generous continuous and cantilevered awning of 13 meters, a high-quality and pleasant residential area has again been created. The immediate surroundings, the walking area and the parking lot, have also been redesigned and constructed.

Next to the highway A2 near the centre of Utrecht a spectacular large scale shopping and leisure centre has been realised. The 800 meter long “Ferrari red” complex acts as a noise barrier to the new residential area of Leidsche Rijn. The fluent design of slowly undulating lines is inspired by the perspective of the driver passing the complex in 32 seconds, driving at a speed of 100 km/hour. The fluent lines create an illusion of movement. This building, having a surface area of approx. 65,000m2, houses many retail businesses, a high-quality DIY store, a catering business (fast-food restaurant) and leisure facilities (discotheque, sports or multi-purpose hall). On the roof is a 1400 spaces large car park. The building together with the ‘Cockpitgebouw’ at the Wetering Noord area, designed by the architect Kas Oosterhuis, are the showpiece of the city of Utrecht.

Alexandrium is made of 35.000m² megastores and 65.000m² home and living mall. The assignment was approved after winning the architectural competition and was build in two fases. Important aspect for winning te competition was the incorporation of the existing polderhuis, which seems to be placed in a window of the new mall.

Woonboulevard Voorsterpoort in Zwolle is a well-running residential boulevard near the exit of the A28 motorway. Market research shows that there is room for expansion with more than 30,000 m² GFA for large-scale retail. Plots are available for expansion behind the existing boulevard. In our vision, the expansion will be realized around an oval square with parking at ground level. All shops are visible from anywhere on the square. Landmarks will be realized at the ends. The extension will be connected to the existing boulevard through a gate. The existing boulevard will be renovated, so that the shopping center will eventually again present itself as a cohesive complex. The plan can be realized in phases.